The core business of the Pirelli brand was born in 1872 and started producing tyres from the late nineteenth century.
Pirelli is one of the top tyre manufacturers has 24 factories around the world and operates in around 160 countries. In 2005 the company generated revenues of around 3.6 billion Euros.
The Italian brand is famous worldwide for its involvement in motorsports. Their P Zero ultra high performance range is fitted to many high performance cars. Naturally Italian supercar manufacturers use Pirelli as original equipment for their vehicles but many other manufacturers use the range on some of their best cars. Companies such as Ferrari, Lamborghini, Maserati, Porsche, Mercedes, BMW and Audi understand that Pirelli's tyres offer uncompromising performance and use Pirelli tyres on many of their vehicles.
Each Pirelli tyre provides not only performance but also a "feel for the road" through the driver, allowing a better understanding of the vehicle's performance. Pirelli say that when you drive a top of the range high performance car, you don't want to compromise on performance, style and safety. That is why they offer tyres for ultimate control, nothing less than a leader in performance. With Pirelli you car's power is in safe hands and their slogan makes you understand that having a powerful car is not enough "power is nothing without control".